Create a message template and get it approved

WhatsApp only lets businesses start a conversation — or reply after 24 hours — with a template that Meta has approved. You'll need at least one before you can send a campaign.

The three categories

Create the template

1. Go to Templates and click + New Template (or open 📚 Template library to start from one Meta has already written).
2. Set up template — choose the category and the type (for most businesses: Default). Click Next.
3. Edit template:

   • Name — lowercase letters, numbers and underscores, e.g. diwali_offer_2026. Adwix tidies it into this format for you.
   • Language — the language the message is written in.
   • Media / Header (optional) — an image, video or document makes marketing messages stand out.
   • Body — your message. Use the B / I / S buttons for formatting.
   • Variables — click Add variable to insert {{1}}, {{2}}… for things that change per customer, like a name. Fill in a sample value for each — Meta's reviewers read these.
   • Footer (optional) — a short line such as "Reply STOP to unsubscribe".
   • Buttons (optional) — quick replies, Visit website, Call phone number, Call on WhatsApp or Copy offer code. Up to ten.
4. Check the live preview on the right, then Submit for Review.

After you submit

The status shows Pending while Meta reviews it — usually minutes, sometimes up to a day. When it says Approved, you can use it in campaigns and in the inbox.

Why templates get rejected — and how to avoid it

• A variable at the very start or end of the body. Put words around it: "Hi {{1}}, your order is ready." rather than "{{1}}".
• Missing or vague sample values. Use realistic samples ("Priya", "#A1043"), not "test".
• Wrong category (see above).
• Asking for sensitive data such as card numbers or passwords.
• Misleading or aggressive copy — all-caps shouting, fake urgency, or claims you can't back up.

Next step

While Meta reviews it, import your contacts.