What you can do with the WhatsApp Business API
Six jobs businesses run on WhatsApp every day — each with the setup steps, sample messages and what Meta charges.
Abandoned cart recovery
A shopper adds to cart and leaves. A reminder on WhatsApp reaches them where they already are — and stops the moment they buy.
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Payment reminders
A polite reminder with the amount, the due date and a way to pay — sent where your customer actually reads messages.
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Appointment reminders
Customers book a slot themselves, get a confirmation at once and a reminder the day before — and can reschedule with one tap instead of not turning up.
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Lead qualification
Every ad click gets an answer in seconds. A short set of questions sorts serious buyers from browsers, and the right salesperson gets the chat with the answers already filled in.
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Festive campaigns
Festive weeks are when every business messages at once. The ones that sell send a relevant offer, to people who know them, a few days before everyone else.
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Order & shipping updates
Tell customers their order is confirmed, shipped and delivered — in the app they check all day — and cut the “where is my order?” calls.
Read the playbook →
Which messages cost what
| Use case | Template category | Meta’s charge in India |
|---|---|---|
| Order and shipping updates | Utility | ₹0.115 per message |
| Payment reminders | Utility | ₹0.115 per message |
| Appointment reminders | Utility | ₹0.115 per message |
| Abandoned cart recovery | Marketing | ₹0.8631 per message |
| Festive campaigns | Marketing | ₹0.8631 per message |
| Lead qualification replies | Service (inside 24 hours) | First 1,000 a month free |
Meta’s India rate card effective 1 October 2026. Charges apply to delivered messages only and are billed by Meta, with no markup from Adwix Connect. Open the calculator →
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