WhatsApp Festive Campaigns: Diwali & More | Adwix Connect
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Use case · Marketing

Festive campaigns on WhatsApp that sell, not spam

Festive weeks are when every business messages at once. The ones that sell send a relevant offer, to people who know them, a few days before everyone else.

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Episode 05 Broadcasts and smart delivery

The short answer

A WhatsApp festive campaign is a Meta-approved marketing template — usually an offer with an image and a button — sent as a broadcast to opted-in customers around a festival or sale. In Adwix Connect you build the template, choose a segment, schedule the send and follow up automatically with people who read but did not reply.

Why it matters

In festive weeks customers receive more marketing messages than usual, and WhatsApp limits how many each person gets. Late, generic greetings are the ones that fail or get blocked.

A new account can also start conversations with only 250 customers in 24 hours, so a big festive send needs planning.

How to set it up

1
Two weeks before: get ready. Verify your business with Meta to lift the 250 limit, and submit your festive templates early — review can take up to 24 hours.
2
Segment your list. Past buyers, recent enquiries and lapsed customers each deserve a different message. Start with the Highly engaged segment.
3
Build the template. Add a header image, a clear offer, an end date and a button. Coupon and limited-time offer formats are available.
4
Schedule it early. Send a few days before the festival, in the morning or early evening — not on the day itself.
5
Follow up once. Switch on automatic follow-up for people who read but did not reply, then stop.

Sample messages

Ready to adapt. Templates need Meta’s approval before sending; {{1}}, {{2}}… are filled in for each customer.

Festive offer Marketing
Hi {{1}}, Diwali greetings from Sharma Electronics! 🪔 Get {{2}} off on all LED TVs till {{3}}. Reply to reserve yours. Reply STOP to unsubscribe.
Visit websiteCall us
Early access Marketing
Hi {{1}}, as one of our regular customers you get early access to our festive collection — starting today, a day before everyone else.
View collection
Last day Marketing
Hi {{1}}, the festive sale at Meera Boutique ends tonight. Use code {{2}} for an extra ₹{{3}} off.
Copy code

How to get templates approved: template guide · 20 more examples

What it costs

Festive offers and greetings are marketing templates: ₹0.8631 per delivered message in India (Meta’s rate card effective 1 October 2026). A campaign to 5,000 customers costs about ₹4,300 in Meta charges, plus one follow-up to those who read but did not reply. Work out your own number with the WhatsApp API pricing calculator.

Plan needed: Starter (₹999/month) includes broadcast campaigns, scheduling and the template builder. A/B tests, link click tracking and drip sequences are on Professional (₹4,500/month). Compare plans →

Questions

Yes. Greetings and wishes are not tied to a specific customer transaction, so Meta classifies and bills them as marketing.
A few days before the festival rather than on the day. Inboxes are fullest on the festival itself, and WhatsApp limits how many marketing messages each person receives.
WhatsApp caps the marketing messages one person receives from all businesses. In busy festive weeks more people hit that cap. It is not a penalty on your account; wait 24 hours before trying those contacts again.
A new account can message 250 unique customers in 24 hours, 2,000 after business verification, and more as the limit scales to 10,000, 100,000 and unlimited.
Yes. Choose Schedule for a specific time when you create the campaign.
Watch it in action

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Every feature has its own short episode in our tutorial series, recorded inside a live Adwix Connect account.

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Episode 03Team inbox and AI reply assist Episode 06Drip sequences and automatic follow-ups Episode 07Build a WhatsApp chatbot without code

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