WhatsApp Business API for D2C & Ecommerce Brands | Adwix Connect
D2C, retail & ecommerce

WhatsApp for D2C brands that sell in the chat

Recover abandoned carts, send order updates customers actually read, and let shoppers browse and buy inside WhatsApp — connected to your Shopify or WooCommerce store.

Official WhatsApp Business API No markup on Meta's charges Plans from ₹999/month
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Where enquiries get lost today

Most carts are abandoned, and recovery emails sit unopened. Customers message “where is my order?” all day and your support team copies tracking links by hand.

Promotions blast to everyone, so engaged buyers and one-time visitors get the same message — and some of them report it.

What you can do on WhatsApp

Everything runs on Meta’s official WhatsApp Business API, on your own business number.

Catalog, carts & payments

Show products in the chat with catalogs and carousels, and take WhatsApp payments.

Abandoned-cart follow-ups

Drip sequences remind shoppers about what they left in the cart.

Order and delivery updates

Send order confirmations and shipping updates as utility templates.

Segmented campaigns

Send offers to the right customers, A/B test your messages and see what gets clicked.

Answer “where is my order?”

Automation rules and the AI Agent answer common questions instantly and hand off to your team.

Ads that optimise for sales

Ad conversion tracking reports purchases from WhatsApp back to Meta.

Sample WhatsApp templates

Ready to adapt and submit for Meta’s approval. {{1}}, {{2}}… are filled in for each customer.

Order confirmation Utility
Hi {{1}}, thanks for your order {{2}}! We’re packing it now and will share tracking as soon as it ships.
Track order
Shipping update Utility
Good news, {{1}} — your order {{2}} has shipped and should arrive by {{3}}.
Track shipment
Abandoned cart Marketing
Hi {{1}}, you left {{2}} in your cart. It’s still available — complete your order before it sells out.
Complete orderNot now

Utility templates cost ₹0.115 and marketing templates ₹0.8631 per message in India (Meta’s rates from 1 Oct 2026) — see the calculator. How to get them approved: template guide.

A typical flow

1
Shopper adds to cart. On your Shopify or WooCommerce store.
2
Cart abandoned. A drip sequence sends a reminder with the product and a link back to checkout.
3
Order placed. An order confirmation goes out as a utility template.
4
Shipped and delivered. Shipping updates follow automatically.
5
Repeat purchase. Customers who opted in get relevant offers based on what they bought.
D2C brands usually need Professional (₹4,500/month) for Shopify & WooCommerce, catalog, carts and payments, drip sequences, A/B tests and ad conversion tracking. Compare plans →

Questions

Yes. The Professional plan includes Shopify and WooCommerce integrations for order updates and abandoned-cart follow-ups.
Yes. Catalog, carts and WhatsApp payments are part of the Professional plan.
Order and shipping updates are utility templates — ₹0.115 per message in India at Meta’s rate effective 1 October 2026, plus tax. Abandoned-cart reminders are marketing messages at ₹0.8631.
Yes. A/B test campaigns (Professional plan) let you send two versions and compare reads and clicks.
Watch it in action

See the real product before you spend a rupee

Every feature has its own short episode in our tutorial series, recorded inside a live Adwix Connect account.

Put every enquiry in one inbox

Plans from ₹999/month. Billed monthly, cancel anytime.

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