WhatsApp Business API pricing in India, with a calculator
What Meta charges per message in India, what a provider charges on top, and what your monthly bill will actually look like — using Meta’s official rate card.
Meta’s rates for India (per message, INR)
Since July 2025 Meta charges per template message delivered, by category. These are Meta’s list rates for messages sent to Indian (+91) numbers, from its INR rate card effective 1 October 2026:
| Message category | What it’s for | Rate per message |
|---|---|---|
| Marketing | Offers, launches, festive greetings, re-engagement, abandoned carts | ₹0.8631 |
| Utility | Order and booking updates, payment reminders, appointment confirmations | ₹0.115 |
| Authentication | One-time passwords (OTP) and login codes | ₹0.115 |
| Authentication-international | OTPs sent to Indian numbers by businesses based outside India | ₹2.4971 |
| Service | Your free-form replies when a customer messages you first | First 1,000 a month free, then ₹0.115 |
Source: Meta’s WhatsApp Business Platform rate card (INR list rates, effective 1 Oct 2026). Rates exclude taxes. Meta can change rates only on the first day of a quarter, with a month’s notice — check Meta’s pricing page before you budget.
WhatsApp API cost calculator
Enter how many messages you send in a month. Meta’s charges and your Adwix Connect plan are shown separately.
Your monthly messages
Estimated monthly cost
The two parts of your WhatsApp API bill
1. Meta’s message charges. Meta bills these for every template message delivered, at the rates above. You pay them whichever provider you use, and they go on the payment method you add in Meta’s WhatsApp Manager.
2. Your provider’s platform fee. Meta doesn’t give you an inbox, campaigns or automation — a provider (a Meta Tech Provider or Business Solution Provider) does. Providers charge a monthly fee, and some also add a markup on every Meta message. Adwix Connect charges a flat monthly plan and adds nothing on top of Meta’s rates; you can see exactly what Meta charged in your dashboard.
| Adwix Connect plan | Price | Includes |
|---|---|---|
| Starter | ₹999/month | 500 conversations, 500 contacts, 1 user, shared inbox + Android app, broadcasts, link/QR/widget tools |
| Professional | ₹4,500/month | 10,000 conversations, 5,000 contacts, 10 team members, automation & chatbots, AI Agent, catalog & payments, WhatsApp Calling, API |
| Enterprise | Custom | Unlimited usage, white-label, dedicated account manager |
Billed monthly, cancel anytime. Full comparison on the pricing page.
Worked examples
All three use Meta’s India rates above, 18% GST on Meta’s charges, and the plan that fits the volume.
| Business | Messages a month | Meta + GST | Plan | Total |
|---|---|---|---|---|
| Small clinic | 300 appointment reminders (utility) + 400 replies | ₹40.71 | Starter ₹999 | ≈ ₹1,040 |
| Travel agency | 3,000 offers (marketing) + 600 booking updates + 2,500 replies | ₹3,340.34 | Professional ₹4,500 | ≈ ₹7,840 |
| D2C brand | 10,000 promos + 4,000 order updates + 1,500 OTPs + 6,000 replies | ₹11,609.43 | Professional ₹4,500 | ≈ ₹16,109 |
Notice where the money goes: marketing messages are about 7.5× the price of utility messages. A booking confirmation or payment reminder sent as a utility template costs ₹0.115; the same words dressed up as a promotion cost ₹0.8631 — and Meta checks the category against the content, so a promotional line can turn a “utility” template into marketing.
Six ways to spend less on WhatsApp
- Keep updates as utility. Order, booking and payment messages without promotional lines qualify as utility (₹0.115 vs ₹0.8631).
- Reply inside the 24-hour window. When a customer messages you, your free-form replies are service messages — the first 1,000 each month are free.
- Use Click-to-WhatsApp ads. Chats that start from these ads open a free entry point window in which Meta doesn’t charge for your messages.
- Segment broadcasts. Sending one offer to 1,000 interested people costs less — and gets reported less — than sending it to 10,000.
- Message people who opted in. Broadcasting to people who never asked to hear from you brings blocks and reports, which lower your number’s quality rating and sending limits.
- Avoid per-message markups. A provider adding even ₹0.10 per message doubles your utility cost. Ask every provider for its markup in writing.
WhatsApp API pricing questions
See the real product before you spend a rupee
Every feature has its own short episode in our tutorial series, recorded inside a live Adwix Connect account.
Pay Meta’s rates. Nothing on top.
Plans from ₹999/month. Billed monthly, cancel anytime.