WhatsApp Lead Qualification from Ads | Adwix Connect
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Use case · Sales

Qualify leads on WhatsApp before your team picks up

Every ad click gets an answer in seconds. A short set of questions sorts serious buyers from browsers, and the right salesperson gets the chat with the answers already filled in.

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Official WhatsApp Business API No markup on Meta's charges Plans from ₹999/month
Build a WhatsApp chatbot without code: Adwix Connect tutorial
Episode 07 Build a WhatsApp chatbot without code

The short answer

WhatsApp lead qualification means asking a new enquiry a few set questions — need, budget, timing — automatically, and routing the lead by the answers. In Adwix Connect an automation rule replies instantly, a chatbot flow asks the questions and saves each answer to the contact, and the chat is tagged, staged and assigned to a person.

Why it matters

Ad leads cool off within minutes, and most enquiries arrive after hours or while your team is busy.

Salespeople then spend their day asking the same first three questions, to people who were never going to buy.

How to set it up

1
Give each ad its own first message. A different pre-filled message per ad tells you what the lead is asking about.
2
Reply instantly with a rule. A Keyword Match or First Message rule answers in seconds and starts a chatbot flow.
3
Ask and save. Ask Question nodes collect details such as city, budget or travel date, validate them and save them to the contact.
4
Tag, stage and assign. Add a tag such as hot-lead, set the lead stage and assign the chat to the right salesperson.
5
Follow up. A template nudges leads who went quiet. Replies after a Click-to-WhatsApp ad can fall inside Meta’s free entry point window of up to 7 days.

Sample messages

Ready to adapt. Templates need Meta’s approval before sending; {{1}}, {{2}}… are filled in for each customer.

Instant reply In-window message
Hi! Thanks for your interest in the Manali package 🏔️ To share the right price, may I know how many people are travelling?
23–45 or more
Qualifying question In-window message
Great. When are you planning to travel? Please reply with a date, for example 22 December.
Follow-up after silence Marketing
Hi {{1}}, you asked us about {{2}} a few days ago. Are you still interested? Reply YES and we’ll share today’s price.
Yes, share price

How to get templates approved: template guide · 20 more examples

What it costs

Replies inside 24 hours of the customer’s message are service messages — the first 1,000 a month per number are free. A follow-up template after the window closes is marketing, at ₹0.8631 per delivered message in India (Meta’s rate card effective 1 October 2026). When the lead came from a Click-to-WhatsApp ad and you replied within 24 hours, messages for up to 7 days are not charged. Work out your own number with the WhatsApp API pricing calculator.

Plan needed: Professional (₹4,500/month) — automation rules, the chatbot flow builder, chat assignment and AI auto-qualifying are Professional features. Ad source tracking is on every plan. Compare plans →

Questions

Use an automation rule to reply to the first message and start a chatbot flow. The flow asks your qualifying questions, saves each answer to the contact, then tags and assigns the lead.
Yes. Adwix Connect records the Click-to-WhatsApp ad each lead clicked, and you can filter contacts by source.
Add an Assign User or Assign Team step, or a Talk to an agent button. The chat moves to your team with every answer already collected.
On the Professional plan Adwix AI labels each new message by topic and mood and fills in the lead stage and details in your CRM.
If the customer messaged you from a Click-to-WhatsApp ad and you reply within 24 hours, Meta opens a free entry point window of up to 7 days in which your messages to that customer are not charged.
Watch it in action

See the real product before you spend a rupee

Every feature has its own short episode in our tutorial series, recorded inside a live Adwix Connect account.

All tutorialsSubscribe on YouTube
Episode 03Team inbox and AI reply assist Episode 05Broadcasts and smart delivery Episode 06Drip sequences and automatic follow-ups

Set this up on your own number

Plans from ₹999/month. Billed monthly, cancel anytime.

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