How to get the WhatsApp blue tick for your business

The blue tick next to a business name on WhatsApp means Meta has confirmed it as an Official Business Account. Until 2024 the badge was green, which is why many people still search for the "green tick" — it's the same thing.

Blue tick vs business verification

These are two different things, and people mix them up:

Who can apply

Meta lists these requirements. You need all of them:

1. The number is on the WhatsApp Business API — the badge described here isn't given to numbers that only use the WhatsApp Business app.
2. The number has been registered on the API for at least 30 days.
3. Your business portfolio has passed Meta business verification.
4. Two-step verification is switched on for the number.
5. Your display name is approved.
6. You follow the WhatsApp Business Messaging Policy.

Meeting the list lets you apply; Meta still reviews each request and decides. In practice, well-known brands with a genuine public presence are approved most easily.

How to apply

1. Open WhatsApp Manager at business.facebook.com and choose your WhatsApp account.
2. On the Overview, select the phone number.
3. Switch on two-step verification if it's off.
4. Open the Profile tab and find Official business account.
5. Click Submit request and fill in the form, including links that show your business is genuine and known.

Meta notifies you of the decision. If it's a no, you must wait 30 days before applying again.

Improve your chances

• Finish business verification first — see Verify your business with Meta.
• Match your display name to the name on your website, GST certificate and social pages.
• Complete your WhatsApp profile: logo, description, address, email and website.
• Show a real public presence — news coverage, an active website and social pages are stronger than paid or sponsored articles.
• Keep your quality rating high in the weeks before applying. See WhatsApp quality rating.

What customers see without a blue tick

After business verification and display-name approval, customers already see your business name at the top of the chat instead of just a phone number — even without the badge. That alone removes most of the "who is this?" doubt.

Without Official Business Account status, your business doesn't appear when people search inside WhatsApp, so make it easy to reach you:

• Put a WhatsApp link, QR code and website button wherever customers look.
• Say your business name in the first line of every template.
• Ask customers to save your number.

Is there a paid blue tick?

Meta also sells a paid Meta Verified subscription for businesses. It is a separate programme from Official Business Account status described here, with its own eligibility and pricing — check Meta's own page for what is currently offered in India before paying anyone for a "guaranteed" tick.

Frequently asked questions

How do I get a blue tick on WhatsApp Business?

Your number must be on the WhatsApp Business API for at least 30 days, your business must be verified by Meta, two-step verification must be on, and your display name must be approved. Then submit a request from WhatsApp Manager under the phone number's Profile tab.

Is the WhatsApp green tick the same as the blue tick?

Yes. WhatsApp changed the verified badge from green to blue in 2024. Both refer to an Official Business Account.

How long do I have to wait after a blue tick rejection?

If Meta declines your request for Official Business Account status, you must wait 30 days before you can apply again.

Does the blue tick increase my WhatsApp messaging limit?

No. Messaging limits depend on business verification and message quality, not on the blue tick. The badge only shows customers that the account is authentic.